Coach Collective
As a coach you are meant to change lives
- including your own.
Join the leading mentorship program where passionate coaches grow, learn to lead, and redefine what this industry stands for.
In the Coach Collective, we don't just talk business.
We teach what coaching is truly about, support each other’s growth, and build careers that feel as good as they look - while making a lasting impact in our clients’ lives.
What’s holding you back?
Do your clients agree with everything you say - but still don’t make the change?
Do you know they need consistency and discipline - yet find yourself stuck writing programs instead?
Do they start excited - then disappear before anything real happens?
Does that make you question your skills and experience - when deep down, you know you're capable of more?
Are you giving your best - yet still feel underutilized, undervalued, and underpaid?
If you’re nodding along, it’s not just you.
These are the patterns we’ve seen in hundreds of great coaches.
We created the Coach Collective to change it.
What you’ll achieve in the Collective
Our goal is to help you to:
- Coach with impact — by shifting your perspective and growing first as a person, then as a professional.
- Evolve your career — from trainer to coach, and coach to mentor - leading with purpose and clarity.
- Master the tools — that drive real client results, long-term retention, and sustainable business growth.
- See your gym differently — not just as a place for workouts, but as a space for meaningful change.
- Build a profitable business — that reflects your values and supports your life.
Led by Experience.
Driven by Impact.
The Coach Collective is led by Ken Andrukow and Attila Körtvélyessy, bringing over 35 years of combined experience in entrepreneurship, coaching, and leadership. Ken’s visionary mindset and empowering leadership style are perfectly matched by Atti’s strength in implementation and turning strategy into action.
Ken, a serial entrepreneur based in Canada, is a sought-after mentor and performance coach - guiding some of the world’s top leaders to scale with clarity, confidence, and purpose.
Attila, a former combat unit officer from Hungary turned successful fitness entrepreneur in Luxembourg, now mentors coaches worldwide - specializing in leadership, communication, and service design.
Together, they help coaches build person-first businesses that create lasting impact - for their clients, their communities, and themselves.
To My Fellow Gym Owner, A Brief Message:
I’m Ken Andrukow – owner of Reebok CrossFit up in Ramsay, Canada.
Our gym is a multi-million dollar operation that gives me total freedom over my time and life – and we’re nowhere near done...
But the biggest secrets to my success has been:
1) Finding the right community, & 2) Finding the right mentors.
Mentors point the way.
Community supports you and holds you accountable.It is an unbeatable combination that makes success more rapid, and more fun.
That’s why we started Elite Gym Insiders...
We are uniting the most Elite minds and hearts in fitness to all grow together – so that we may spread fitness to more people, and give ourselves and our families greater lives.
I look forward to seeing you inside – but note, we don’t take everyone.
In fact, we have a strict application review process.
We only want members that are willing to be open, take action, and check their egos at the door.
This is a place of kindness, joy, and care.
The biggest secrets to my success have been:
1) Finding the right community, and
2) Finding the right mentors.
We only want members that are willing to be open, take action, and check their egos at the door.
We don’t fix quick problems.
We build systems, clarity, and confidence from the inside out.
Meet a few of the amazing
gym owners and coaches in the Collective
The process of changing direction and exploring new territory in your life, career or business takes courage. In a time that had the potential to feel isolating or overwhelming, the Coaches Collective calls served as a sturdy anchor point. Being surrounded by inspiring individuals navigating their own changes felt like an unfair advantage for our team as we learned, reflected and defined our new direction with greater and greater clarity. The support, accountability and thoughtful questions offered through the Coaches Collective have helped our team attain profound clarity and a concrete plan to bring our most fulfilling version of coaching to life"
Laura, Queen Street Fitness
Participating in the Collective has been powerful. The biggest transformation I've seen is how I'm showing up, as my full self - professionally and in my personal life. I'm clear on my values, mission, and why I want to coach. As a result, I'm able to better help others through curiosity, thinking outside the box, and connecting with like-minded professionals from around the world.
Emily, Unity Fitness La Crosse
Atti, Ken, and the Coach's Collective have completely changed my business (and my life!) all for the better. Before working with this group I was stressed, overwhelmed, struggling to make ends meet, and I was certainly not paying myself very much.
After working with this group of great mentors, diving into the materials they've provided (specifically the Owner's Blueprint) - my life couldn't be better. My business is thriving. Every month I'm making record revenue. My profit margins increase with every passing month, and I've never paid myself as much as I'm making now.
This is the most valuable group of mentors I've ever been a part of. 10/10, highly recommend. This is one of the best decisions you can make for your business, your family, and your life.
Sean, Old City Crossfit
Does your gym need more members?
We’ve helped hundreds of gyms run successful “More New Members, Fast” challenge campaigns…
… As a member of Elite Gym Insiders – we hold nosecrets back. We’ll teach you too how it’s done.
Meet a few of the amazing
gym owners and coaches in the Collective
The process of changing direction and exploring new territory in your life, career or business takes courage. In a time that had the potential to feel isolating or overwhelming, the Collective calls served as a sturdy anchor point. Being surrounded by inspiring individuals navigating their own changes felt like an unfair advantage for our team as we learned, reflected and defined our new direction with greater and greater clarity. The support, accountability and thoughtful questions offered through the Collective have helped our team attain profound clarity and a concrete plan to bring our most fulfilling version of coaching to life"
Laura, Queen Street Fitness
Atti, Ken, and the Collective have completely changed my business (and my life!) all for the better. Before working with this group I was stressed, overwhelmed, struggling to make ends meet, and I was certainly not paying myself very much.
After working with this group of great mentors, diving into the materials they've provided (specifically the Owner's Blueprint) - my life couldn't be better. My business is thriving. Every month I'm making record revenue. My profit margins increase with every passing month, and I've never paid myself as much as I'm making now.
This is the most valuable group of mentors I've ever been a part of. 10/10, highly recommend. This is one of the best decisions you can make for your business, your family, and your life.
Sean, Old City Crossfit
Participating in the Collective has been powerful. The biggest transformation I've seen is how I'm showing up, as my full self - professionally and in my personal life. I'm clear on my values, mission, and why I want to coach. As a result, I'm able to better help others through curiosity, thinking outside the box, and connecting with like-minded professionals from around the world.
Emily, Unity Fitness LaCrosse
Are you ready to grow and build a fulfilling career as a coach or a gym owner?
Inside the Collective, we don’t hold anything back.
You’ll learn how to build a service that works—for your clients, your team, your business, and yourself.
And you’ll be surrounded by coaches doing the same.
Does your gym need more members?
We’ve helped hundreds of gyms run successful
“More New Members, Fast” challenge campaigns…
… As a member of Elite Gym Insiders – we hold no
secrets back. We’ll teach you too how it’s done.
What you will get
The goal of our services is to help fitness professionals move beyond simply delivering workouts—toward guiding real, lasting change in their clients’ mindset, behavior, and identity.
We do this through an integrated approach that combines mindset shifts with practical tools and systems—so coaches grow as both professionals and people.
The result is a career rooted in fulfillment, where income becomes a byproduct of purpose—not the primary goal.
1-on-1 Mentorship – Personalized guidance tailored to your goals
Peer Group – Collaborative support from like-minded coaches
Communication Frameworks – For better consults, retention, and leadership
Language Tools – To speak with clarity, confidence, and conviction
Full Service Model Design – Build a system that aligns your clients, your team, and your philosophy
Implementation Support – Ongoing help turning ideas into real-world results
They want systems that predictably send them new members and leads - on demand...
They want higher retention rates and to plug the leaks that cause them to lose members over time…
They want more freedom - so they have more family time, and so their kids never have to see the inside of a daycare again...
They need help getting out of their own way – achieving a true Success Mindset...
They want to know what other gyms around the world are doing to achieve massive success and rapid growth...
They want more freedom and personal time while generating more revenue...
They want to give their gym members an even greater experience (hint: happiness = higher retention)...
They want to convert more challenges and trials into loyal, long-term members who are happy and STAY happy with their memberships.
1-on-1 Mentorship – Personalized guidance tailored to your goals
Peer Group – Collaborative support from like-minded coaches
Communication Frameworks – For better consults, retention, and leadership
Language Tools – To speak with clarity, confidence, and conviction
Full Service Model Design – Build a system that aligns your clients, your team, and your philosophy
Implementation Support – Ongoing help turning ideas into real-world results
Participating in the Collective Monday calls helped me clarify my ideas and build a more client-centered personal training service. Now, I feel I can meet the clients where they are, help them discover where they want to go, and guide them through the process. Listening to other coaches' experiences allowed me to better face my own challenges and anticipate future ones. I now feel more confident combining my technical knowledge with a more human approach, delivering a service that truly supports my clients beyond exercise selection.
Laura, at-home Personal Trainer
Participating in the Collective calls helped me clarify my ideas and build a more client-centered personal training service. Now, I feel I can meet the clients where they are, help them discover where they want to go, and guide them through the process.
Listening to other coaches' experiences allowed me to better face my own challenges and anticipate future ones. I now feel more confident combining my technical knowledge with a more human approach, delivering a service that truly supports my clients beyond exercise selection.
Laura, at-home personal trainer
Your journey with the Coach Collective
In 3 months, you won’t recognize yourself.
In 6 months, the same will be true for your business.
You’ll move from frustration to aspiration - and from confusion to confidence -
building a career where impact meets reward.
1. Trainer to Coach #1
We help you develop the mindset and soft skills to:
- Redefine what coaching really means—to you and to those you serve
- Clarify the outcomes you truly deliver—not just what you prescribe
- Find the language that connects—and the confidence to use it
2. Trainer to Coach #2
We help you with presence and implementation:
- Build a structured exercise system that runs smoothly without constant input
- Create space for real coaching through intentional, informal conversation
- Gain experience with aligned clients as your identity and service evolve together
3. Coach to Mentor
We help you:
- Lock in your service and team structure to support long-term client evolution
- Formalize your facilitation—so every conversation has both direction and depth
- Shift into deeper coaching—where exercise supports change, not defines it
4. Building the Model
We help you:
- Build a service structure that reflects your values and evolved vision
- Train your team to deliver it with consistency and confidence
- Work with our trusted partners on branding, marketing, and advertising to support your rebrand
Are you one of The Collective?
In a 30-minute call with Atti, you’ll talk about your frustrations, your goals, and where you want your business to go.
If we find we’re a great match - and confident we can help - you’ll be matched with the best mentor and group, and guided through a plan tailored to you.
COMPANY
Coach Collective is a brand by
Double Gold Caramel SARL-S
A Luxembourg-registered company,
2022
Company information
Address: ZI 17, Op Tomm
Wormeldange-Haut,
L-5485, Luxembourg
RCS: B258814
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Copyright 2025. Coach Collective. All Rights Reserved.
Who can join
- Gym owners with a “rockstar attitude”
- That means those who can set their ego aside to fulfill the bigger mission
- That means those who are passionate and ON FIRE about spreading fitness and helping more people
- That means those who CAN’T STOP WON’T STOP no matter what – ever
- And that means gyms who want to pay it forward and help others as they achieve amazing results in their businesses and lives
